Custom Content Strategy Service
Two payments of $1,750
or
One payment of $3,000
Show up with strategy,
not guesswork
This done-for-you package is built for expert business owners and growing teams who don’t have time to pause, but know their content needs a smarter plan.
You’ll get a complete content strategy rooted in SEO, brand positioning, and real competitor research—plus a 90-day content plan and essential technical updates to set your website up for success.
Whether you’re refining your positioning or scaling fast, this is your roadmap for content that moves the needle and supports your next stage of growth.
What’s included
This isn’t your typical audit or strategy package. It’s guidance, research, and action, all packed into a six-week plan.
I’ll be on hand every step of the way for weekly check-ins so you stay aligned with the status and deliverables.
Here’s what you’ll walk away with:
1. Website & SEO Audit
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SEO Performance
See how your website content is currently performing, what keywords to target, what issues are affecting your site performance.
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Competitor SEO
See what content your competitors are prioritizing, what keywords they’re ranking for, and where there are gaps in your strategy compared to them.
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Technical SEO Tasks
I’ll fix the biggest SEO issues affecting your site and take care of priority optimizations to increase your site performance.
2. Brand Positioning & Messaging
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Competitor SWOT Analysis
See how you stack up against your competition to better understand how you can stand out and what improvements you can immediately make.
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Audience Discovery
Get an ideal customer profile so you can better understand who your audience is and how to speak to them through your content.
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Core Brand Messaging
I’ll refine your brand voice, tone, and the key value props that will strengthen how you show up throughout your website and content marketing.
3. Content Strategy & Editorial Plan
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Content Pillars & Topics
Based on the insights I uncover, I’ll determine the keyword clusters and content themes you should target, as well as the topics to get started with.
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90-Day Content Plan
Hit the ground running with 90 days of content designed for you and your team’s workload and capacity.
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Performance Tracker
Know what to measure in the long-run, the key performance indicators that will determine success, and an easy-to-use content tracker.
Who it’s for
I created this content strategy package because most businesses never get a real plan for their website—just a mix of blogs, branding, and copy that aren’t built to work together.
Whether you’ve been investing in content for years or you’re just starting to take it seriously, you’re ready to zoom out and build a smarter, more strategic foundation.
You want your website to do more, whether that’s increasing visibility, building authority, or driving conversions
You’re tired of guessing and want a clear roadmap that connects your content to real business goals
You want to feel confident in how your website shows up, not just to your audience, but against your competition
You’re ready to grow through thoughtful SEO, stronger brand positioning, and content that actually works together
Rachel Coderre, Coderre Conservation
“Claire is incredible at site strategy and content writing! She took the time to research my very niche field and my competitors, delivering an incredibly informative strategy deck.”