Custom Content Strategy Service
Two payments of $1,500
or
One payment of $2,500
Get found online and make the right impression
A done-for-you, research-backed content strategy package that helps you show up in search results, speak to the right audience, and finally feel confident in your online presence.
I’ll dive into your SEO performance, competitive landscape, and brand positioning to uncover what's working, what’s not, and what your best opportunities for growth really are.
Plus, I’ll build an initial 90-day content plan and take care of your website’s crucial technical tasks to ensure you have a foundation for success.
What’s included
This isn’t your typical audit or strategy package. It’s guidance, research, and action, all packed into a six-week plan.
I’ll be on hand every step of the way for weekly check-ins so you stay aligned with the status and deliverables.
Here’s what you’ll walk away with:
1. Website & SEO Audit
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SEO Performance
See how your website content is currently performing, what keywords to target, what issues are affecting your site performance.
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Competitor SEO
See what content your competitors are prioritizing, what keywords they’re ranking for, and where there are gaps in your strategy compared to them.
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Technical SEO Tasks
I’ll fix the biggest SEO issues affecting your site and take care of priority optimizations to increase your site performance.
2. Brand Positioning & Messaging
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Competitor SWOT Analysis
See how you stack up against your competition to better understand how you can stand out and what improvements you can immediately make.
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Audience Discovery
Get an ideal customer profile so you can better understand who your audience is and how to speak to them through your content.
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Core Brand Messaging
I’ll refine your brand voice, tone, and the key value props that will strengthen how you show up throughout your website and content marketing.
3. Content Strategy & Editorial Plan
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Content Pillars & Topics
Based on the insights I uncover, I’ll determine the keyword clusters and content themes you should target, as well as the topics to get started with.
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90-Day Content Plan
Hit the ground running with 90 days of content designed for you and your team’s workload and capacity.
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Performance Tracker
Know what to measure in the long-run, the key performance indicators that will determine success, and an easy-to-use content tracker.
Who it’s for
I created my content strategy package because I know that small businesses rarely get an all-in-one plan for their websites.
Maybe you’ve invested in blogging, copywriting, or branding before, but real, long-term growth requires you to take a step back and look at the big picture.
You want to get visibility and action from your website, whether you’ve had it for years or you’re just getting started
You want a clear content roadmap tied to your
business goals
You want more confidence in your website and how you’re positioned against your competition
You’re interested in growing your business through SEO and stronger branding
Rachel Coderre, Coderre Conservation
“Claire is incredible at site strategy and content writing! She took the time to research my very niche field and my competitors, delivering an incredibly informative strategy deck.”